In recent weeks, Generation Identity, the far-right movement known for its provocative demonstrations and radical agenda, has made a significant return to the European political stage.

Generation Identity, established in 2012 in France, rapidly expanded across Europe with chapters in Austria, Germany, and beyond. Initially gaining attention with actions like the 2017 “Defend Europe” mission – where they rented a boat to disrupt NGO rescue operations in the Mediterranean – the group became known for its polished media presence and branding, marked by the Greek letter Lambda. Their early success reflected a strategic approach to shaping far-right narratives and recruiting a broader audience.

On July 20, around 300 activists marched through Vienna, using yellow and black flags and English-language banners. This high-profile demonstration, marked by clashes with counter-protesters and police, signals a strategic shift towards international visibility and renewed activism.

Following a series of setbacks and bans across Europe, Generation Identity has retreated to localised operations and symbolic actions. Despite a decline in numbers and visibility, the recent Vienna demonstration indicates a potential shift back to more ambitious, media-focused strategies. This resurgence might involve efforts to rebuild their influence and exploit political instability to gain traction.

The return of Generation Identity could heighten risks of radicalisation and violence across Europe. Their strategy of engaging in high-visibility actions and symbolic protests could increase the likelihood of confrontations and local disruptions. As they attempt to leverage media attention and political events, the movement’s resurgence poses a significant challenge to both national and regional stability.

Download the Full Report to explore an in-depth analysis of Generation Identity’s resurgence and its potential threats to European stability.